dhk Consulting, LLC

DHK CONSULTING, LLC – Denver, CO                                                                    4/2021 - Present

Digital Marketing Specialist

 

• Research and develop digital marketing strategy and campaigns for clients.

• Promote client products and offers using Keyword Research/SEO, social media and PPC.

• Create landing pages, banner ads, email campaigns and sales funnels.

• Create visual concepts for promotional activities.

• Manage the digital marketing calendar.

• Track digital marketing performance.

 

CTL | THOMPSON, INC. – Denver, CO                                                                  2/2004 - 4/2021

Marketing Communications Specialist

 

• Create “branding” look for all company materials (ads, letterhead, proposals, presentations, etc.)

• Work with Engineers in 8 office locations to prepare proposals & SOQ submittals.

• Create all marketing materials; ads, direct mail campaigns, client-specific brochures, press releases, web site design & content, newsletters, presentations & project boards, signage, etc.

• Set-up & maintain e-mail marketing campaigns; Maintain email & client databases; Send client survey annually.

• Manage vendor relationships with Public Relations Firm, graphic designers, printers, media/editors, promotional items companies & various other vendors.

• Manage budgets & advertising and marketing campaign schedules; Approve and code marketing invoices.

• Prepare proposal statistics & quarterly reports to compute ROI & win-rate statistics.

• Work with Engineers to research opportunities, set-up booths, equipment, design & order giveaways, set up schedules & work at trade shows & various industry events.

• Update & maintain marketing database (Sharepoint and Box) including project write-ups, resumes, photo library, proposals, presentations, mailing lists, client profiles, etc.

• Use various leads databases to research & forward/track leads & project updates

​

FREELANCE CONSULTANT - Denver, CO                                                                  2/2002– 2/2004

Marketing Consultant

​

• Consult on a variety of marketing projects for several businesses.  Research overall marketing strategies, distribution channels, business names, logos, advertisements, direct mail, packaging, pricing, publicity, & promotions. 

• Design & write marketing materials, newsletters, advertisements & brochures.

• Provide consulting services for Colorado retail chain. Consult in process of building internal marketing department. Analyze workflow& personnel needs. Hire marketing staff.  Determine & propose department policies, procedures & branding efforts.

• Provide contract marketing services for engineering firm. Manage regional marketing activities for 30 engineers. Prepare proposals, SOQs, presentations & marketing materials.

 

XI GRAPHICS, INC. - Denver, CO                                                                             3/2000 – 2/2002

Manager of Marketing Communications                                                          

 

• Research, organize & implement all marketing-related strategies & projects.

• Work with software designers in the writing & design of all software manuals.

• Develop, design, write & edit marketing collateral materials including announcements, email campaigns, press releases, direct mail, data/fact sheets, box copy, newsletters, advertisements & web sites.

• Assist in determining features, pricing & promotional strategies for upgrades, updates & new product lines.

• Research new marketing opportunities as well as determine effectiveness of current marketing strategies.

• Research competitors (product updates, pricing, promotions, marketing strategies, etc.) & market trends. Maintain competitive database & database of industry-related web sites & propose branding efforts.

• Organize trade shows & events. Responsible for booth design & set-up, marketing materials, promotional items, booth signage, demos & personnel.

• Maintain business relationships with outside ad agency, vendors, resellers, business partners & prospects.

• Research & propose annual marketing budget. Approve marketing expenses & update budget quarterly.